Why invest in Trafford, Greater Manchester?

Trafford is a metropolitan borough of Greater Manchester, with a population of around a quarter of a million people. Stretching right from Manchester city out to the hugely popular suburb of Altrincham, the area contains a wealth of property investment opportunities and hotspots.

The region has seen its popularity soar over the years, as people attracted to Manchester increasingly look at the surrounding areas within easy commuting distance of the city. Many parts of Trafford are now known for their trendy centres, notably Altrincham and Sale, and high numbers of young professionals come to the area to both rent and own their homes.

A key area of Manchester

Part of the most important Northern Powerhouse city of Manchester, Trafford benefits from its proximity to the city centre while being a strong performer in its own right. The area of Trafford that lies closest to the city, including Trafford Park, Old Trafford and Stretford, has received huge levels of investment in recent years, with the Stretford masterplan expected to significantly boost the area. Further afield, areas like Sale and Altrincham can credit some of their popularity to their location within commuting distance of Manchester while possessing their own unique neighbourhoods as well.

Manchester city centre has seen its population soar in recent years, through a combination of factors including an exodus of young professionals away from London, increased development and a move towards city centre living. This has had a knock-on effect in Trafford. There are several transport options connecting Trafford to the city, including the mainline train, Manchester’s tram network and road links providing easy access to the centre.

Students and young professionals

Between the University of Manchester, Manchester Metropolitan University, the Royal Northern College of Music, the University of Salford and the University of Bolton, tens of thousands of students flock to Manchester and the surrounding area every year from the UK and overseas. 

After London, Manchester is one of the most desirable cities to be a student because of the lifestyle on offer at a more affordable price, and this affordability grows when stretching out into Trafford. Following on from this, young professionals are also attracted to the city due to its strong jobs market, which encourages graduates to stay in Manchester and the surrounding area. Those looking for a more affordable, family-friendly lifestyle look to Trafford as an attractive alternative.

Trafford remains a popular place for students and graduates to live, while being a relatively prosperous area. Media, advertising and public relations jobs all attract this demographic in particular and are strong sectors in Trafford.

Strong economy

Last year, Trafford was named Greater Manchester’s most ‘vibrant’ economy by Grant Thornton, which looked at factors covering social and economic performance, including community, trust and a sense of belonging, as well as health, equality, happiness and wellbeing. With a low unemployment rate and a relatively high weekly wage, people view Trafford as a good place to live, work and invest.

According to the local council, Trafford is an economic powerhouse in Greater Manchester, with one of the most talented labour pools in the north-west of England. Home to the Trafford Centre which contributes more than £485m to the local economy annually, the world-famous Old Trafford football ground and one of the world’s largest industrial estates, these claims are no surprise. Trafford’s GVA is around £7.1bn, the highest in Greater Manchester.

Competitive house prices

Trafford is a key area for property investors as well as first-time buyers due to its relatively low house prices in certain areas. The average property price in the region as a whole, according to Rightmove data, is £315,238 (November 2019), which is 5% higher than last November and a 15% increase since 2016. 

However, prices vary widely depending on where you are in Trafford. For those looking at the higher end of the market, Altrincham’s average house price is £478,597. On the other hand, Stretford, which is closer to Manchester city centre, has a more affordable average property price of £224,622, although this is a 10% annual increase, and 23% higher than in 2016, according to Rightmove. The rental market in this area tends to be strong due to its proximity to the city.

The north-west is forecast to see house prices rise by around 24% over the next five years, according to Savills, and Trafford will be a key area to benefit from this.

Future regeneration

A £50m deal with Trafford Council will see developers transform the borough’s town centres with the purchase of Stretford Mall, and Altrincham’s Stamford Quarter Shopping Centre and Clarendon House. In Stretford, the developer who has acquired the mall expects to see a huge boost for residents and local businesses, while Altrincham will see its already thriving high street further improved.

Across Trafford, the Trafford Partnership’s Sustainable Community Strategy is working to improve the lives of people living in the area by 2021. It is the borough’s strategic local partnership bringing together more than 100 organisations. One of the key focus areas is on housing, with more sustainable homes being built on previously developed land, creating more opportunities for buyers and investors.

Available Property Investments

St Petersgate – Stockport Manchester

New Launch - Stockport Manchester, apartments from £160,000

  • Discounted launch prices from £160,000
  • Excellent transport links with 3 trains per hour to London Euston and only 9 mins journey to Manchester Piccadilly
  • Experienced development team

Assured Rent Housing Association Leases

Assured Rent Housing Association Leases

  • Assured rent & no rental voids
  • Tenant damage cover & newly refurbished inline with requirements of a corporate sitting tenant
  • Free property and lettings management

From £62,000

Emerging Birmingham Commuter Town With Properties From Just £104,000

The emerging Birmingham commuter town where properties are selling in an average of just 24 days

  • A collection of 62 two bedroom apartments and 28 one bedroom apartments.
  • DE14 is one of the fastest selling postcodes in the West Midlands.
  • 23 minute train journey into Birmingham New Street Station.

Properties from £104,000

South Central – Birmingham City Centre Apartments

Highly anticipated 28 storey launch in Birmingham City Centre with an impressive roof garden and communal facilities.

  • 154 units across 28 storeys
  • Residential multi-media community room, gym, roof garden and sky cinema
  • Excellent future connectivity via the metro system to other key transport hubs and locations around the city

from £205,800

Luxury Furnished Holiday Lets

A beautiful development of houses and apartments situated in the picturesque village of Bolton-Upon-Deare in Cumbria

  • Tax efficient investment.
  • High specification with marble effect tiles.
  • Kitchen island in most units.

£181,500 - £330,000


Tier 1 development in Manchester’s no.1 city centre neighbourhood

  • Low and efficient service charge
  • Low deposits of just 10%
  • Limited allocation for buy-to-let

From £219,500

HMO Salford

Top UK HMO destination: within the 'golden triangle' in Greater Manchester

  • Hands off, fully managed HMO conversion
  • High average occupancy rates of 90% plus
  • 10-15% rental yields

£250,000 - £300,000

HMO properties

Completely hands off and fully managed HMO properties throughout the UK

  • Best in class & high-yielding HMO's 10% - 15% return
  • Fully managed & licensed HMO blocks
  • Prime locations in the UK including Greater Manchester, Salford & South Yorkshire

From £220,000

The Press

Manchester city centre Grade II listed loft-style apartments and townhouses

  • 2 minutes walk to Victoria Station
  • 21% rental growth projection 2019-2021
  • Unique renovation with character

From £200,000 - £450,000