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Audience Increases at Overseas Property Shows and on the Web - 1 April 2010

Overseas property fairs, firms and websites are reporting impressive numbers for the year so far.

Organizers of Fair Media, which puts together shows in Sweden and Norway, say that buyers are much more serious than they were back in the fall and that they’ve doubled their “good” leads from 20 to 40 per show.

Attendance was also up 20 percent at Denmark’s largest property fair, “Homes Abroad,” in comparison to their last show three months ago. Property investment shows in Russia also saw a slight increase in attendees in the last year.

Fair Media organizers say their high numbers may be partially due to the fewer shows they held last year, which has therefore created more demand.

Overseas property websites are also touting increases of up to 75 percent in February searches compared to a year earlier. Primelocation International reports that January’s figures were especially high and have remained steady since.

Investment seekers seemed most interested in France, for which searches went up 113 percent compared to last year, while the U.S. was second in demand at 103 percent.

U.K. sites are expecting enquiries from these searches to be mostly serious, as the pound continues to drop and the General Election looms.

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