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Five steps to making a sale

Step 5: Promote

Sales means testimonials and this leads to credibility. A growing roster of quality clients will give others the confidence to trade with you. Promote new sales and client wins; through a press release, via testimonials on the site, or social media such as Twitter.

Taking these steps can be eased by using software such as Salesforce.com which keeps track of sales leads and the business development pipeline. Or, do what I do, which is to use an excel spreadsheet and a handwritten list that’s regularly updated and always carried with me!

© Enterprise Nation

Emma Jones is Founder of Enterprise Nation and author of ‘Spare Room Start Up – how to start a business from home’

Enterprise Nation is racing to follow every home business on Twitter by Home Enterprise Day on Friday 20th November at www.twitter.com/e_nation


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Page 1: Five steps to making a sale
Page 2: Step 5: Promote

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