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7 steps to creating the right impression

Introduction

You only get one chance to create a first impression. To make sure it’s the right one, follow these 7 steps that will have people meeting you, liking you and, critically, wanting to do business with you.

Be confident

Walk into a room with your head held high and confidence intact. This will come across clearly in your posture. Shake hands firmly and look the other person in the eye when introducing yourself. If someone is coming to collect you from a waiting room, remain standing whilst you wait – no matter how appealing the sofa looks!

Look the part

Are your shoes polished and hair brushed? This may sound like a small thing but potential customers will look for the detail. The state of your appearance and dress could make the difference between winning a contract, or not. If you can, check yourself in the mirror just before greeting; it’s the safest way to avoid sitting through a vitally important meeting with cappuccino froth on your lips!

Good design speaks volumes

Ensure your personal image is reflected in your professional image. Do you have a memorable logo? And does that logo appear on business cards, your website and other promotion materials? Company design can make you stand out and it’s worth paying a professional to get it right.

Take an interest in the other person

Creating a good impression is about listening to the other person, as much as it is telling them about you. Ask questions about their business, hobbies, life and they, in turn, will take a deeper interest in yours. It’s also through asking questions that you’ll find common points of connection.


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