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7 steps to creating the right impression

Be clear on the offer

When asked to describe your business, product or offer, be clear and concise. Perfect your elevator pitch – this is the description of the business that can be uttered in less than 15 seconds. When I meet someone new my line is “Hello. I’m Emma Jones. My company helps people start and grow businesses from home.”

A bit of give and take

When heading to a meeting or networking event, of course you want to get something out of the experience but be prepared to give a little too. You’re meeting a potential client and would like their business. Give something in return, whether that be your free expert opinion or opening up your rolodex and making a virtual introduction (this takes only seconds yet will keep you in the mind of the beneficiary for time to come).

Follow-up

Back in the home office and it’s time to follow up on the actions agreed. Be prompt and the relationship will progress just so.

And finally...

Taking these steps will ensure you create the right impression and that your business is regarded as professional and trustworthy. What better way to secure new customers.

© Enterprise Nation

Emma Jones is Founder of Enterprise Nation and author of ‘Spare Room Start Up – how to start a business from home’


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Page 2: Be clear on the offer

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