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Cosmetic dentistry on the rise - 5 April 2007

A report from the British Dental Health Foundation suggests that the ‘Hollywood Smile’ may no longer be the reserve of image-conscious celebrities.

More and more people are opting for teeth straightening and whitening procedures while they are in for curative treatments such as fillings.

A survey by the British Academy of Cosmetic Dentists revealed a quarter of Britons have had cosmetic dentistry treatments, of which teeth whitening is the most popular (31%), followed by white fillings (30%) then veneers (18%).

And it seems that women in particular are in thrall to the benefits of a sparkling smile. Just over a third are said to go for dental procedures compared to one in five men.

 

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